Our Approach
We conduct customer research to help you surface insights for creating products and services that drive better outcomes for your customers and business.
RESEARCH KICKOFF
We will facilitate a collaborative workshop to learn more about the business problem you’re trying to solve and what you’re curious to learn. We will put together a research plan to resolve your riskiest questions and assumptions.
CONDUCTING RESEARCH
We use a variety of quantitative and qualitative research methods to discover customers' needs, identify opportunities, validate ideas, and uncover deep insights.
ACTIONABLE INSIGHTS
We will analyze the customer research and share a well-crafted narrative about the insights we surfaced to inspire and drive action.
Research Methods
Exploratory
We use a variety of research methods to understand customer behaviors, needs, and pain points. This helps discover opportunities to creative, innovative solutions, solve problems, and deliver value for customers and the business. Some methods include: field studies, interviews, and surveys.
Evaluative
Our evaluative research methods test solutions to see if they meet customers’ needs. Evaluative research can be conducted with early concept designs to validate ideas and the final product to evaluate if it’s easy to access and use. Some methods include: concept testing, remote usability testing, A/B testing.
“Thank you so very much for all of your thinking, help, and recommendations. The work is outstanding and will certainly help IOB as we continue to grow and further support our students and families.”