Training Overview
Strategic Research Course is a 4-hour in-person or remote training. You will deep dive into the research framework to help you identify unknowns in your project or business idea and de-risk them. It will help you move through uncertainty into action, refine your strategy and make better decisions.
Training Outcomes
Learn a simple framework to help you and your team define a research plan.
Learn ways to resolve your riskiest questions and assumptions and summarize insights.
Develop empathy for your customers and surface insights for creating products and services they want and need.
Learn tips for presenting insights to move your team and inspire action.
Who is it for?
This class is tailored for product and project managers, UX designers or business owners of organizations of all sizes and types.
Meet your coaches
Irina Becker, Co-founder OF MB Collab
Irina specializes in research and strategy. During her career, she has worked with companies of various sizes, from big brands to small startups, to coach research and design thinking, innovate, and solve problems faster.
Serene Mireles, Co-founder of MB Collab
Serene has worked in design and tech for over twenty years at businesses of all sizes. She and Irina started MB Collab after seeing the same challenges—they saw teams solving for the wrong problems and going from idea to solution without testing or a strategy.